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Mahdi Norouzi

Digital Strategy & PR Manager | Dadyaran Legal Institute

about me

With 9 years of experience in digital management and 6 years in the legal field, I have worked as a marketing, branding, and digital strategy specialist for legal institutions, lawyers, and other professionals. I am now looking to structure this experience and learn scientific methods in digital innovation and entrepreneurship.

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Work Experience

– Digital Strategy (Marketing, Advertising, Branding) & PR Manager | Dadyaran Legal Institute
– Founder, Dadyaran Online Legal Consultation Platform
– Founder & Managing Director, ArtanoVin Digital Marketing Agency

– Digital Management & Online Project Coordination for Lawyers & Professional Services
– Advertising & PR Management, Planning & Coordination of Marketing Teams
– Executive Manager of Digital Projects
– Digital Marketing & Local SEO Specialist

My Approach:
Three
Sustainable Principles

I have worked for years in Iran’s turbulent business environment — from sanctions and internet restrictions to constantly changing regulations and client expectations. Regardless of the conditions, my approach has always been based on three consistent principles:

1. Digital Innovation, Not Traditional Methods : I never settled for outdated practices. Every project was approached with a focus on digitalization and the latest online methods.

2. Data-Driven Decisions : I measured results with data, not feelings. Team feedback and performance were always evaluated based on real numbers.

3. Structured & Network-Oriented Systems : Instead of temporary fixes, I built systems, organized, consistent, and network-based, where every team member knows their role.

From Principles to Execution: Sample
Projects
Put into Practice

Top
Search Engine
Visibility for Leading Platforms

Achieved top 1–3 Google rankings for `mashhad-lawyer.com` and `mashhad-lawyer.com`. Despite the lack of access to Google Business in Iran, I implemented local SEO strategies and optimized for SERP features. The direct results of these strategies:
– Daily organic traffic grew from 100 to 4,000 visitors  
– Ranked #1–3 for legal keywords in Mashhad and the province  
– 40% increase in online consultation requests within 6 months  
All data is verifiable via Google Search Console and Google Analytics.
Search Console dashboard and search results performance

Online
Booking
System

Complete automation of legal consultation booking with specialized lawyers.
 
I designed and implemented a system that fully automates the consultation booking process:
 
– Users can book online 24/7 based on the lawyer’s expertise and availability (online or in-person payment).
– Automated SMS system: booking confirmation, 24-hour reminders, and change notifications.
– Dedicated panel for lawyers and experts to view their real-time booking schedule.
 
Increased booking rates, improved client trust, significantly reduced cancellations, and eliminated human error in appointment scheduling.

User-side panel for legal consultation booking

directory
lawyers

Smart Lawyer Listing Platform with an Automated Verification Process

I designed a system where lawyers register directly and, after a verification process (carried out by Dadialan experts), are placed in their appropriate position:

  • Dedicated profile for each lawyer (including specialty, experience, client reviews)

  • Search functionality for users by city, province, and legal specialty

  • Special advertising placements (banners) for lawyers at the top of search results

Strategic goal: expanding into a nationwide comprehensive directory (development phase).

Although we succeeded in many parts, we faced implementation challenges in launching the nationwide system (booking for other cities) due to budget limitations.

Lawyer & legal expert categorization and listing system

CRM System & Internal Communication

End-to-End Process Integration — From First Contact to Final Settlement
 
In collaboration with a reputable knowledge-based company in Mashhad, I designed a system that fully integrates the institute’s internal processes:
 
– Complete client lifecycle management (from initial lead to case closure)
– Automated SMS notifications for different users (client, lawyer, expert)
– Integration with the accounting system: automatic recording of payments, invoices, and settlements
– 50% reduction in case processing time and elimination of unnecessary paperwork
 
According to colleagues, this structure was unique in the Khorasan province at the time.

Customized CRM at Dadyaran Legal Institute's headquarters

Lawyer & Client Ecosystem

Lawyer Auditing & Credibility Assessment Based on Real Results
 
One of my key initiatives was designing a hybrid system (digital and traditional) for lawyer auditing:
 
– Evaluating lawyers based on direct client feedback and previous case outcomes
– Creating transparency in lawyer performance and enabling informed client choice
 
This process gave me deep practical knowledge of the legal field, hands-on experience in working with lawyers, and client acquisition strategies.
 
Deep connection with legal professionals: many lawyers and legal experts in Mashhad now recognize me as a specialist in this field — not just a marketing manager.

Evaluation, auditing, and coordination structure are managed by the Public Relations department

Artanovin Digital
Digital
Marketing Agency

Providing specialized digital services from an office at Mashhad Science and Technology Park
 
ArtanoVin operates as an agile digital agency with a physical office at Mashhad Science and Technology Park and a hybrid team.
 
Core services: SEO, WordPress development, CRM implementation, social media management  
Focus on local clients: lawyers, doctors, dentists, healthcare professionals  
Technical collaboration as the execution arm of Dadyaran (full integration between the two entities)
 
A low-cost, agile operational model that stays connected to Mashhad’s startup and technology ecosystem.

At Mashhad Science and Technology Park, ArtanoVin’s office offers a friendly, startup-oriented environment

A resume speaks — but numbers prove

I don’t just build digital systems — I take full responsibility for every project I lead. My work is based on transparency, measurable results, and long-term relationships. Every platform, strategy, or solution I’ve delivered — good or bad — is backed by verifiable data and real outcomes. My full resume and profile are available on LinkedIn.